I realized this lesson recently and it's changing the way I do business forever. After you learn this too, you'll never want to go back to the old way of freelancing.

The path to financial strength begins with facing The Difficult Business Decision. Until we make a brave decision, success will elude us and we will look at the market and complain about the economy or the clients, all the while knowing that it was us.

In episode 17, I read excerpts from a book called Win Without Pitching, a Manifesto written by Blair Enns. The chapter is called, We Will Specialize.

Stream this episode right here or watch it on YouTube or Spotify.