I will help you reposition your newsletter to make sure we are attracting the right types of readers. In addition, I will suggest rewrites of your newsletter description to be a more effective “mini-sales pitch” so we convert as many potential, relevant readers as possible.

I’ll start by auditing any existing social or newsletter content, and clarifying the 3-5 content buckets we want to create content within—speaking to different (potentially tangentially related) audiences—with your newsletter. I’ll also create “templates” for each content bucket, to increase the efficiency of our publishing cadence over time.

I will put together a publishing calendar for you, both for your newsletter as well as recommendations for the social content you publish to effectively drive traffic to your newsletter.

If you don’t already have a preferred newsletter publishing platform, I will recommend one. I will also handle all the drafting, publishing, and reviewing within the platform each week—as well as pulling analytics at the end of each week/month (open rate, click-through rate to any meaningful links, highest-performing subject lines, etc.).

I will create a separate, dedicated landing page for your newsletter where I will clarify the offer (what is the value of subscribing?), and give readers a better sense of what they can expect before typing in their email. This will increase opt-in rates and allow you to build your list faster.

I will create an overarching template for your weekly newsletter, so that readers can learn what to expect when we hit publish. This template will be based on other highly successful newsletters, and I’ll present 3-5 different options—so we can choose the one that best suits the type of content you want to publish.

Each week, I will A/B test 2 different variations of headlines for each newsletter. Over time, this will give us more and more data about what’s performing well and what topics readers are most interested in.

For each newsletter, I can also pull stock photography (I have a pro subscription to Unsplash) we can use as the header image, or I can generate custom images from Chat GPT to illustrate points.

I will constantly monitor the newsletter inbox, and respond to all positive inquiries and reader questions. Each week, I’ll also round up any questions readers ask and bring them to the table the following week for us to discuss—and see if there are any that we could use to create a new piece of content.

I will also monitor the newsletter inbox for negative comments, and make sure any unhappy readers are responded to and pointed in the right direction—hopefully converting them into fans over time.

At the end of every month, I will do a full review of all the newsletters we’ve published, and extract the top ~2 performing newsletters—along with 3-5 insights as to why I believe those performed the best. These analytics reviews will help us improve and iterate the content strategy over time.

Each quarter, I will put together a 2-minute survey we send readers in an attempt to gather more targeted data, so we can get smarter about what sorts of topics our target readers find most valuable.

And all throughout our work together, I will compile a library of our highest-performing newsletters, topics, and most-common reader questions, allowing us to get smarter and smarter about how to dominate this niche.