LinkedIn Optimization

The first thing I’ll do is do an audit of your LinkedIn presence. I’ll recommend a new profile picture & header images if needed, and I’ll rewrite your bio to attract high-quality, relevant readers to your profile.

I’ll do an audit of any content you’ve published in the past, and help you Name & Claim your category—and then incorporate that category into your upgraded bio. As time goes on, and as we see what content performs well, this category may shift as well—and I’ll help you continue to adjust until we have total clarity over the niche you can dominate.Item description

I’ll hold a 30-minute onboarding call with you, interview style, so I can get a sense of your background, expertise, and preferred topics. From there, I will identify the 3 content buckets we can and should focus on with your content. These 3 content buckets will be our North Star. To maximize Reach, Resonance, and Industry Authority, I recommend 3 specific types of content buckets:

1. Life/Career Advice: Appeals to the widest number of people, creating a top-of-funnel flywheel.

2. Domain-Specific Advice: A specific niche within your industry where you have the most tactical/actionable expertise, creating a highly resonant bottom-of-funnel flywheel.

3. Industry Insights/Trends: Commentary on what’s happening at the forefront of your industry, establishing you as a thought leader.

I will create 9 “templates” of short-form content, 3 different variations we can use within each of the 3 overarching content buckets. These will be the containers we share your expertise within, and I will be leveraging proven templates that have generated hundreds of millions of views (Typeshare).

I will create 3 different “templates” of long-form content that we can use within each Content Bucket, alternating each week.

1. Actionable: Instructional “How To” type content.

2. Analytical: “Breakdown” content explaining how things work, backed by numbers/data.

3. Aspirational: Inspirational content that shares stories (either your own or curated from relevant well-known industry experts)

Each week, I will pull from my library of proven Content Hooks to maximize our chances of writing content that resonates with as many high-quality readers as possible.

I will write ~3 different CTAs for your opt-ins/products/services and incorporate them into each week’s relevant content pieces, so we are creating flywheels that drive relevant readers to the right destinations on autopilot.

I will create a consistent publishing calendar for us to follow. My recommendation is to publish:

8:30am (your timezone), Monday - Friday: Short-form content (to test topics & gather data).

11am (your timezone), Tuesday & Thursday: Long-form content (doubling-down on most engaged short-form topics & building a library of high-quality Actionable, Analytical, and/or Aspirational content).

7pm (your timezone), Monday - Friday: Short-form content (to test topics & gather data).

Each month, this is a total of 40 short-form content pieces, and 8 long-form content pieces.

This means that at the end of our 6-month building process, you will have a library of 240 short-form pieces and 48 long-form pieces—giving you a foundation of content that will pay you dividends in terms of organic reach, customer acquisition and network opportunities for years.

Each week, I will audit all the short & long-form content posted and extract the top 5 comments, giving us signal into what’s working, what questions people have, and where we can double-down.

Each week, I will also monitor your profiles for negative engagement, and either respond kindly and try to convert negative readers into positive readers, or I will hide the comments if they are disrespectful/abusive and keep your content clean from unproductive negativity.

At the end of each week & month, I will do a full audit of all the content we’ve published together, share the 3 highest-performing pieces of content in each content bucket and share my 3-5 takeaways—giving us insight into where we can improve and adjust our content strategy over time, maximizing reach & reader engagement.

Over the course of our 6-month engagement, I will also compile an Evergreen Library of your highest-performing content pieces, topics, and ideas, creating a library you (or your team hereafter) can leverage for years into the future, constantly doubling-down and resurfacing your best ideas.

To accelerate your growth on Twitter & LinkedIn, I will also put together a list of ~50 relevant creators & thought leaders (in your same or tangentially related industries) we can engage with & comment on each day, exposing your profile to their audiences (in the comment section) and attracting more relevant readers.

I will then engage with these 50 creators for 1 hour each morning, Monday - Friday, creating mini-flywheels inside each of these 50 creators’ comment sections, all pointing back to your content & profile.